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Beauty Industry

Alison Sweeney Promotes New Arm & Hammer Line

The brand is expanding its oral care line.

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By: Marie Redding

Senior Editor


 
Church & Dwight Co., Inc., the maker of Arm & Hammer oral care products, has launched theTruly Radiant toothpaste and a Spinbrush battery powered tooth brush. 

Alison Sweeney is promoting the new products. The actress, who is an author and host of the reality television show, The Biggest Loser,embodies the ‘truly radiant lifestyle’ of being healthy, confident and strong, the brand says, and announced its collaboration with the star back in December 2013. 

Sweeney will be featured in the brand’s new marketing campaign, including television, print and digital advertising.

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